Paper & Hollow – Story-Led Brand Identity Design
Monogram + Logotype System
Paper & Hollow is a self-initiated brand identity created for a fictional boutique publishing house. Inspired by literature, legacy, and storytelling, the brand is designed to feel tactile, minimal, and timeless.
This project explores how thoughtful design can evoke emotion, even in imagined spaces.
Paper & Hollow is designed to adapt seamlessly across light and dark backgrounds — ensuring clarity, contrast, and elegance in both print and digital applications.
A flexible system of monogram variations for different media and moods.
A warm, literary palette with serif typography (Big Caslon)
The monogram was designed to scale — from wax seals to editorial merchandise.
Paper & Hollow reflects my approach to building brand identities that are minimal yet full of meaning.
This project is a study in emotional design — where typography, shape, and silence tell a story.
Designed by: Ayush @ayushlogodesign
Tools Used: Illustrator, Photoshop, Figma
Location: India
Year: 2025
Tools Used: Illustrator, Photoshop, Figma
Location: India
Year: 2025