Hi, I’m Ayush — a logo designer focused on strategy-first identities that bring clarity, meaning, and presence to modern brands.
For the past 3 years, I’ve worked with startups, skincare companies, and creative businesses to create logos that are more than just visuals — they’re aligned with purpose, psychology, and audience.
My process blends research, design thinking, and brand storytelling. I dive deep into shape psychology, color theory, and typographic nuance to craft marks that feel timeless and intentional.
I believe a great logo should speak for your brand even before you do.
TOOLS I WORK WITH:
Adobe Illustrator
Figma
Framer
Notion (for brand strategy & planning)