A collection of client projects, early concepts, and creative studies that showcase a range of logo styles and explorations.
Logo & Brand Identity Design – A Journey Through Simplicity & Meaning
This collection showcases a blend of my most recent concept work and earlier client projects — reflecting my growth from instinct-driven wordmarks to refined, concept-based branding.
From designing logos in Photoshop without knowing the rules… to crafting intentional brand identities with strategic clarity — each logo in this portfolio tells a small part of that journey.
Bean Bliss – Coffee Brand Identity
Objective: Create a warm, minimal, and approachable identity for a concept coffee brand designed for solo creatives and digital nomads.
Solution: Soft serif typography and earthy tones convey coziness and calm. The branding is flexible across signage, merchandise, and packaging.
Tools: Illustrator, Photoshop
Alive Mansions – Luxury Co-Living Brand Identity
Objective: To craft a clean, upscale identity for a fictional luxury co-living and co-working space tailored to digital nomads, creators, and freelancers.
Solution: A modern, geometric logo mark representing “A” was designed to reflect balance, openness, and structure. The identity uses clean type, neutral tones, and premium foil treatments to communicate sophistication and trust. Designed to scale across signage, digital spaces, and luxury print assets.
Tools:
Adobe Illustrator, Photoshop
Adobe Illustrator, Photoshop
Past Client Logos – Real Projects, Early Learnings
These logos were designed during the initial stage of my freelance journey using Photoshop.
While they may appear simple today, they helped me learn how to understand client briefs, deliver to deadline, and provide visuals that businesses genuinely loved.
That real-world experience built the foundation for the strategic, concept-driven branding I now create with confidence and intention.
Let’s Build Something Great Together
Whether you're launching a startup, rebranding your business, or just need a logo that truly feels like you — I’d love to help.
📩 Reach out for freelance work, collaborations, or design discussions:
Instagram: @ayushlogodesign